Social Media Marketing Tools

Social media platforms understand the significance of analytics. You can identify content trends, learn more about your target audience behaviour, your competitors’ strategy, etc. 

We at OTFCoder provide you social media marketing tools that either help you analyze your own social media data or use publicly accessible data to inform your marketing decisions.

• Awario – This is a versatile tool which provides valuable insights on your brand, your audience, your competitors, influencers in your industry, etc by gathering social data from all the major social media platforms as well as the web. It also analyzes publicly available online data based on the keywords you choose to put in and can export all this data in CSV files, or in PDF whitelabel reports.

• Sotrender – It is the tool that  combines metrics from Facebook, Instagram, Twitter, and YouTube insights all on one dashboard assisting easy access and analysis to help you to get the most out of your own social media statistics. Sotrender recommends some actions that you could take to improve your social media performance based on the statistics it shows regarding where you have most active followers, which content performs best in engaging your fan with it. It not only tracks your but also helps you to track the performance of your competitors to stack up against his growth and publicity. Thus Sotrender is a great choice to collect all your analytics in one place and present them in nice-looking reports.

• Buzzsumo – It offers robust influencer analytics features which identifies influencers topic area and shows their relevant contents and their preferable domains they mention most often. It leverages social media analytics to inform your content strategy by showing the share activity across all the major social networks including, Twitter, Facebook, LinkedIn, and Pinterest. Buzzsumo puts a heavy weight on content marketing strategies. 

• Crowdbabble – It is a platform that provides detailed analytics of your social media accounts like Instagram, Facebook, Twitter, LinkedIn, snapchat etc mentioning it in a minute how many users are engaging with it and the top posts that mention the hashtag. It collects all the metrics in one place and opens them just in one click without switching to different apps. 

• Sprout Social – It is a social media management tool that combines scheduling, profile analytics, and social listening features. It identifies social media trends, bench marks the key topics around your brand, and gives a timely response to criticism on social media.

• Rival IQ – Its name itself emphasizes on competitor analysis. It also shows native statistics from social platforms like Facebook, Instagram, Twitter, and Pinterest, and analyzes social listening data from Twitter and Instagram making it sure that you’re spending the advertising budget efficiently. Rival IQ will send alert notifications to you in regard with which Facebook posts your competitor boosted and provide special priority updates. It integrates with Google Analytics, to provide more insight information for your marketing decisions.

• Falcon.io – It is also known as the powerhouse of social media marketing as it provides tools to create a platform  to design and approve content calendar, find new content, monitor chosen keywords, evaluate your performance and more. It permits you to build extensive customizable reports and share them with stakeholders and colleagues right from the platform deep-diving into audience and market analytics.

• IFFTTT – It  automates everything that lies before ,after and in between. It is a tool that links all kinds of apps and services together to function multi-step tasks in the.

• Buffer – A Buffer Chrome extension adds aggregation and sharing to any content you find on the Web to the Buffer queue and shares it in advance at possible times. 

• Quuu – It is a social media marketing tool that curates hand-picked and relevant content, and adds it to the Buffer queue. 

• MeetEdgar  – This tool brushes the idiom of “Old is Gold”, it allows you to recycle old posts which were good and popular but now left behind and forgotten. It recycles the post n brings in view again to serve back the missed opportunity. 

• Brandwatch – Its analytics data is highly visual. It provides you an alert signal whenever a keyword is mentioned by the authors you choose.

• Socialinsider – Socialinsider is an analytics and benchmarking tool for Facebook, Instagram, Twitter, and Youtube.

• Facebook ads grader – Facebook Ads Grader helps you know about its complete provisions of a free assessment of your Facebook Advertising performance.

• Qwaya – It is a social media marketing tool to help you schedule ads, offers analytics integration and team collaboration for your Facebook and Instagram ads. Most importantly, it lets you A/B test your ads for getting the best possible outcome.

We at OTFCoder with our efficient team of expertise provide your requisites whether you’re looking for an affordable way to do market research or wish to take up competitor analysis — we will provide you a perfect suite of tools for the benefits of your company appraisal. Visit our website www.otfcoder.com for more information or get in touch with us  on info@otfcoder.com for any queries related to Social Media Marketing tools.