Why landing page is important for the website

Importance of landing page

A landing page is any web page that consumers land on, it is distinct from your homepage or any other page, that serves a single and focused purpose of your website. In the marketing realm, it’s usually a standalone page that lets you make a trade, showcases some sort of special offer, piece of information, or a deal, in return for providing contact information. Landing pages can be clicked through, leading to another page such as your e-commerce site, or lead generation based. It consists of offering items like an eBook, free trial, contest entry, or webinar registration in return for the submission of contact information. It is not necessary that you can create only one landing page instead you can maintain multiple landing pages, targeted toward segmented customer populations.

• Landing Page vs. Website Homepage
• Lead Generation Landing Page
• Click-Through Landing Page
• Squeeze Page
• Sales Page
• Infomercial
• Splash Page
• Microsites

A landing page is a great way to drive traffic, improve your SEO and build your brand after creating a website that represents it and translates all your hard work into sales. It performs an effective part of PPC strategy and approx around  68% of B2B businesses use landing pages to generate leads for future conversion. Landing pages lead customers to a specific product, service, or offer and encourage them to the final step of purchasing your product, thus building your customer base.

• Landing Pages Directly Support Your Business Goals – landing pages directly support your business goals through reaching a new niche market, promoting a new product, getting new customers, or closing more sales by encouraging your audiences to take action such as sign up for your mailing list, provide contact information, subscribe to a newsletter, make a purchase, or request a consultation.
• Landing Pages Increase Conversions – A landing page sets up a  call to action step to your audiences which results in more conversion typically leads to more customers and more sales for your business.
• Landing Pages Generate Data and Insights – When you link a landing page to a specific campaign, piece of content, or source, you can find out which channels are bringing in the most leads, through its offerings and campaignings. which topics and offerings are of most interest, or which campaigns are the highest performing. landing pages also benefit your business through data and insights involving A/B testing an extremely successful campaigning tool.
• Landing Pages Improve Paid Search Campaigns – A click-through rate is influenced by landing pages in Search Engine Marketing or paid search campaigns which depend on click rates. The landing page provides only specific information related to the interest of your audience, which in return increases the likelihood that they will call your business or fill out a form, and become a new lead.
• Landing Pages Can Grow Your Email List – Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. When detailed user’s information, such as name, email address, phone number, or company has been filled through the landing page If you use a form on your landing page it benefits your business by growing your email list.
• Landing Pages Increase Credibility- The credibility benefits of landing pages is by including testimonials for the product or service it is representing. By acknowledging other people’s success stories with the product or service your landing page is focused on, you help customers to feel more secure in their decision to act.
• Landing Pages Improve Brand Awareness – A consistent branding is an extra way to improve brand awareness in the market through landing pages. Hence when someone lands on your landing page, they’ll be likely to recognize your brand as it is more familiar to them. 

Are you looking for a robust lead conversion tool? landing pages are definitely the way to go. We at OTFCoder with our team of experts build your digital marketing toolbox, including landing pages to reap benefits from it and engage more traffic to your site. Visit our website OTFCoder for more information or get in touch with us at info@otfcoder.com for any queries with our expert who can improve your landing page and SEO strategy.