Case Study of Shirazee Traders

Shirazee, It all Started Back in The Year 1993. Today, they have Transformed themselves From a Humble
Trader to Reputed Trader, Exporter, Importer, Wholesaler and Supplier of Fasteners, Power Tools, and
Many More in Pune.

Website Launched – 2019

SEO Case Study

Problem

Our Client was the Shirazee Traders. The website we had to develop was ecommerce website

Challenges

  • Website was not ranking.
  • Dead SEO

Process

The journey started with designing the website, SEO, relevant keyword research, backlinking, understanding the client requirements and the business module.

The team first analysed and researched the competitors strategy, created the relevant content, made the strategy for the brand, did SEO in the website.

Backend: PHP LARAVEL, APACHE, OPEN SSL, AWS Server, MySQL

Frontend: HTML, CSS, JavaScript, JQuery

task
before
now
Website Traffic 415 1527
Users 395 1016
Social Media Traffic 36 374

Website Key Performance Indicator

  1. Bounce Rate
  2. Unique Website Visitors
  3. Page Views
  4. Average Time on Page
  5. Top Landing Pages
  6. Top Exit Pages
  7. Goals

Google Ranking

Keyword
Page
Position
Dealers Fasteners in pune 1 3
Hemlock Rivets 1 1
Fasteners wholesaler in pune 1 4
Fasteners dealer 1 9
3.5 x 13MM Self Drilling Screw 1 1
10 x 100 mm Self Tapping Screws 1 2
bosch car washer supplier in pune 1 4
csk self tapping screw 1 9

Social Media Case Study

Platforms
Reach
Engagement
Followers
Facebook 672k+ 31k+ 1541
Instagram 50k+ 2100 1117
LinkedIn 46k+ 3k 270 (4k Connections)
Pinterest 26k+ 340
Twitter 103k+ 5k+ 352
Google My Business 83k+ 2k+

Social Media Key Performance Indicator

  1. Reach KPI
  2. Community Growth KPI
  3. Engagement Rate KPI
  4. Website Visit KPI
  5. Conversion KPI

Business Enquiries- 270+

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