Targeting the Wrong Audience? Top Keyword Mistakes in Google Ads (and How To Fix Them)

When utilizing Google Ads, it is essential to target the right audience. What happens if the people you want your advertisements to target don’t notice them?

Occasionally, keyword mistakes are the sole reason. If you utilize the right keywords, people who are not interested in your offer might see your adverts. This results in less money being made and less success. 

Let’s examine some typical Google Ads keyword errors and how to correct them. With a little assistance from these pointers, you can acquire the finest outcomes and reach the proper audience. We can help you comprehend and resolve these problems to improve the effectiveness of your campaigns.

1. Choosing Keywords That Are Too Broad

Using general keywords may draw too many people in. For instance, if you offer athletic footwear, employing the keyword “shoes” can display your ads to individuals who are searching for sandals or dress shoes. Sports shoes are unlikely to be of interest to these visitors, so the ad spend was a waste.

• How to Fix It: Use more focused keywords, such as “buy running shoes” or “buy sports shoes.” Concentrating on particular keywords can help you reach more people who are interested in your product. With our assistance, you can choose the best, most targeted keywords for your advertisements.

2. Ignoring Negative Keywords

Words that your advertisement shouldn’t appear on are known as negative keywords. Ignoring them could result in people seeing your ads who aren’t looking for anything related to your company. For example, you would not want your advertisement to appear as “free software” if you are a paid software company.

• How to Fix It: Compile a list of keywords that aren’t relevant to your company and include them as negative keywords. This will prevent such searches from displaying your advertising. You may locate and set up these negative keywords with OTFCoder Private Limited, a reputable Google Ads agency.

3. Not Using Location Targeting Correctly

It makes little sense for a local business to target customers nationwide. Incorrect location targeting means your ads could be seen by people outside your service region, which wastes money.

• How to Fix It: Your Google ads should target only the places where your clients are. For instance, if you run a bakery in New York, you should focus only on that market. By putting this up, you can connect with the folks who are most likely to purchase from you.

4. Relying Only on Exact Match Keywords

Your reach is limited when you use only “exact match” keywords. Even though exact match keywords are helpful, they could make it impossible for your advertising to appear for slightly different but still pertinent searches.

• How to Fix It: Combine keywords that are exact matches, phrase matches, and broad matches. This strategy can reach more people without being overly general. To increase your reach, we can assist you in determining the ideal combination.

5. Forgetting Long-Tail Keywords

Long-tail keywords frequently provide more targeted traffic and have lower search volume. You lose out on people who are more likely to buy if you pay attention to these.

• How to Fix It: Rather than merely “graphic design,” use long-tail keywords like “affordable graphic design services for small businesses.” These keywords attract consumers who are aware of their needs, improving the return on your advertising investment.

6. Not Updating Keywords Based on Performance

Keywords sometimes work better than they should. You risk overspending on keywords that aren’t generating the correct traffic if you don’t monitor them.

• How to Fix It: The solution is to assess which keywords are effective and which are not routinely. Keywords that aren’t working well should be changed or eliminated. This will save you money and improve your results. When tracking your keywords and optimizing your ads, we are here to help.

7. Ignoring Keyword Intent

The rationale behind a search for a specific keyword is known as keyword purpose. While someone searching for “how to make coffee” is looking for information, someone searching for “best coffee shops near me” is probably looking for a location to visit soon. If you ignore the intent of your keywords, your advertising may show up for people who aren’t interested in making a purchase.

• How to Fix It: Use keywords that align with your target audience’s goal. If you’re selling products, use keywords that encourage people to buy them. We can assist you in selecting keywords that correspond with your target audience’s search terms.

8. Setting Bids Too Low for High-Competition Keywords

For competitive keywords, low bids could keep your ad from showing up on the first page of search results. You will only lose out on potential clients if your advertisement appears.

• How to Fix It: To increase the exposure of your ad for high-competition keywords, consider raising your bids. Within your budget, we can assist you in setting bids that optimize the reach of your advertisement.

9. Not Using an SEO Strategy to Guide Your Keywords

Your SEO and Google Ads approaches should complement each other. If your Google Ads keywords don’t match the SEO keywords on your website, Google and your viewers may need clarification.

• How to Fix It: Verify that the keywords you use for SEO and Google Ads match. Your brand message is strengthened, and your search rankings have increased due to this consistency. OTFCoder Pvt Ltd specializes in developing a cohesive SEO plan that aligns your keywords.

10. Overlooking Seasonal or Trendy Keywords

If you neglect to incorporate seasonal keywords like “holiday deals” or “summer discounts,” you risk losing a substantial portion of your target audience during peak seasons.

• How to Fix It: Incorporate seasonal keywords into your advertising to capture infrequent searches. During periods of solid traffic, this can increase your sales. 

Summing Up!

Targeting the correct audience with Google Ads is critical, as it requires using the appropriate keywords. By avoiding these common mistakes, you can ensure that the right people see your ads and receive the most return on your investment. 

Reputable Google Ads and digital marketing firm OTFCoder Pvt Ltd is prepared to help you create campaigns that continuously yield positive results. With our help, you may enhance your ad targeting and achieve more outstanding outcomes. 

Contact us to begin producing more effective Google Ads campaigns right now!