Digital Marketing : Understanding PPC ( pay-per-click)

PPC ( “pay-per-click”) is a model of digital advertising used across a wide spectrum of internet platforms. PPC is a means of ads where businesses pay for each click that their ads receive. Marketers tenders for search terms, where their ads will be showcased in search results, or they pay for ads to appear in user feeds, videos, web pages, and more.

Pay-per-click advertising is the most established form of digital marketing which offers quick results and reliable returns, and it’s also one of the most ubiquitous styles of advertising Enabling businesses to gain greater visibility on search engines like Google or Bing.

Below are given the following reasons how PPC can help you achieve a vast number of business and marketing goals.

• PPC Is Measurable & Trackable – A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track with various Google Ads tools in combination with Google Analytics.

• Quick entry – PPC lets you quickly cast a wide net to find new explorers and customers within the advertising platform – from the research to campaign build-out, to writing ads

• You’re in Control – PPC has control over a wide range of options for reaching potential customers.

• PPC Works Well With Other Marketing Channels – PPC works well together with SEO as the impressions and opportunities for traffic are often to the same audiences and explorers/search engines.

• Incredible Targeting Options – Many advertisers gain brand exposure through a multi-layered approach with Google Ads to test and ensure full coverage across the networks and targeting 

• A Wealth of Marketing Data – The value of information gained through PPC performance goes beyond the data and performance information directly available in Google Ads.

 The 19 Most Trusted PPC Tools to Help Boost Your Campaign ROI are listed below-

1. SEMrush
2. PPC Entourage
3. Ad Badger
4. SpyFu
5. Google Ads Editor
6. Bing Ads Editor
7. Optmyzr
8. WordStream AdWords Performance
9. AdEspresso
10. Google Keyword Planner
11. Google Trends
12. PPC Protect
13. Optimizely
14. Tenscores
15. iSpionage
16. Yandex Direct
17. Opteo
18. Analysis
19. Keyword Spy

We at OTFCoder with our expert team provide PPC advertising that proves to be a reliable and profitable channel for tons of B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions for the appraisal of your business. Visit our website www.otfcoder.com for more information or get in touch with us on info@otfcoder.com for any queries related to Search Engine Optimization