Why Your Company Should Be Using Live Streams?
Why Your Company Should Be Using Live Streams?
Live streaming is a great way to connect with your audience in a genuine, personalized way. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.
When it comes to the reasons your company should be using live streams, the numbers speak for themselves:
- Live streaming topped 1.1 billion hours in 2019 (Livestream)
- 80% of audiences prefer to watch live video than read a blog (Livestream)
- Enjoyment of video increased brand association by 139% (Livestream)
- Consumers are 39% more likely to share video content (99 Firms)
- 82% of audiences prefer to watch a live video over standard social media posts (Hubspot)
- Live broadcasts account for one in five Facebook videos (Facebook)
People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.
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